Online Implicit Association Test

This is a demonstration of an IAT-procedure (Greenwald et al., 1998) to assess an individuals implicit attitudes toward a target concept programmed in javascript.

Disclaimer

There are no claims whatsoever this is a valid test of implicit attitudes. Reaction time measurement over the internet is generally not easy, but not impossible (Reimers & Stewart, 2007) and javascript is (from a technical point of view) probably not the optimal technique to attempt that task. I wrote the script mostly for fun to experiment with the possibilities of javascript these days.

License

The script is available under the GPL license.
The script requires the javascript library jQuery licensed under the MIT and GPL.

Literature

• Greenwald, A. G., McGhee, D. E., & Schwartz, J. K. L. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74, 1464-1480.
• Reimers, S. & Stewart, N. (2007). Adobe Flash as a medium for online experimentation: a test of reaction time measurement capabilities. Behavior Research Methods, 39(3), 365-370.